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We aim to spread more kindness into the world!

Kevin Lair, the founder of the Be Kind Initiative, is a man deeply committed to fostering a world where kindness isn’t just an act, but a way of life. With a heart rooted in faith and a passion for uplifting others, Kevin believes that small, genuine acts of kindness have the power to create lasting change. Through his leadership, he seeks to spread a simple yet profound message—“It’s really not that hard” to choose kindness, to show compassion, and to embrace authenticity in our everyday lives. His mission is to remind people that kindness isn’t just an ideal—it’s a practice that can transform communities, one heartfelt gesture at a time.